I have thought more about how this topic relates to my theme of the future reset. The idea of being consumed by trends and ultimately buying what you are told to buy from what is being advertised made me think a lot about whether it is the clothes we are buying or the brand. I visited a local popular shopping centre and observed peoples shopping habits. Popular shops such as Victoria Secret Pink brought in a lot of teenage girls and all they came in to buy was the smallest size of body sprays just for the bag. I am aware (from doing it myself) that those girls will most likely save the bag and use it for their PE kits come Monday morning.
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