Thought Process Update

After researching I became quite unenthused when it came to thinking about my project, as I was very unsure of what I wanted to create. I knew that I wanted to keep it in the theme of the Locus of control and fashion forecasting in order for my project to easily, but interestingly, reflect the general Future Reset theme. After thinking about fashion forecasting and how people shop, I looked more into how people are obsessed with trends, whether they are aware of it or not. I linked this to The Locus of Control as people with an external locus would see it as people (fashion forecasters) deciding what we are wearing, and people with an internal locus would see it as its still them deciding what they are going to wear. Yet no matter what your locus, you can still follow trends and be consumed by them. 

After thinking about this concept I became a lot more enthusiastic when I thought about where I can go with this project. Could I produce a lookbook showing the contrast between people with external locus' and people with internal locus'? Could I produce just a series of images that are framed? 

I thought about how people spot trends and how people begin the wanting process of the desire to own the clothes. I thought about fashion magazines and how they target specific audiences and produce these glamorous, desirable yet mostly unachievable images of models wearing clothes that will be what we want to wear next season. I think that idea is really interesting. What if I cover a glamorous looking model in receipts. You would expect to find a glamorous made up model dressed in equally glamorous clothing, however what if the model was wearing really unglamorous clothing , i.e. covered in receipts. The idea would be that she/he is advertising the idea to spend money rather than showing readers the actual clothes. It would show how the actual pieces of clothing are lost in the process of buying them a lot of the time. Many people are more excited about the status of spending a certain amount of money, or what brand they have just bought from than the actual piece of clothing. Magazines such as Vogue and Elle use celebrities as well as models to promote style and their brand on their covers. These people are celebrities have a lot of money and so what they are promoting is an unachievable status, yet people are still going to attempt to achieve it, and think that they will by buying similar clothes.