Sociology Research

I have been looking into the sociology factor of impulsive shopping. Ive been thinking about if your friends and the people you surrounded yourself with people that like to follow trends, you are more likely to be consumed into trends. I myself have been sucked into this. Seeing photos in magazines then later seeing your friends wearing the outfits, and eventually me wanting to buy and wear them. i have also thought about it not specifically being a piece of clothing but in fact a shop. There was a time when the shop Hollister was one of the most popular clothing stores and a lot of times there would be a large queue just to look around the store, where the majority of the time people would come out of the shop having bought a single body spray in the smallest size.

I think that peer pressure comes into this topic of trends quite a lot. If your friends and the people you surround yourself with are following the trends, you may feel like if you don't follow the trends that you will looked down upon and that you might feel like you don't properly fit in with that group.

Also if you socialise with your friends in your spare time and go shopping, you might feel bad and the 'odd' one if you don't buy something from the shop that everyone else is buying from. This would put you on the more external side of the locus of control spectrum as someone else is in control of your actions, whether you are realising it or not.