Development of Ideas

This past week my aim has been to create, and by the end finalise ideas, for my black and white with text only poster, colour with text and image poster, and a third element. The action that I have decided on for my campaign, is reducing the amount of waste people produce. At first I thought about encouraging people to recycle more, however I thought that this was an easy topic and one that wasn't very original. I then thought about the waste that people produce without even thinking, mainly from the packaging of the food that they consume. We live in a time where most of us are lucky enough to have a somewhat easy access to food. A lot of us don't recognise this luck that we have, nor do the majority of us care about the waste that it produces. I want to help people to be more conscious of their actions when it comes to what they are throwing away as well as advising willing people to make a slight change of their lifestyle for the better. 

I was deliberating between actions for a while but I came across a fact that read, 'One in seven people are going hungry, yet 1/3 of all food is all wasted. The fact was a deciding factor for me and after reading it I couldn't not base my campaign on it. Next I needed to adapt my campaign so it was suitable for my target audience. My target audience for this project is the college demographic, meaning students at Ravensbourne. To make it suitable I had to put a meaning and a reasoning behind it. The college is situated next to the O2 London, a venue that not only contains a famous arena but a variety of restaurants. After conducting a survey with a portion of Ravensbourne students, my assumptions were proved that the majority buy their lunch each day from one of the restaurants/café.

This would be my way to target my audience. I would simply pose the question, do you care about waste or taste, and after sharing my work and campaign, hopefully they will be more willing to choose waste.

I am really happy with these design developments, especially the typography coffee cup. There are multiple coffee shops that many of the students of Ravensbourne visit on a daily basis, therefore I think that it will be a good way to easily target the college demographic. To improve these designs I would focus more on the size of the text, to make the posters really stand out from others and easily detectable when put with several other posters. Due to the fact that this poster has to be in black and white with text only, I have found it considerably difficult to come up with original ideas that no one else will think of. I think that typography is a good way to go, even though it is a popular choice, there are many different images that you can incorporate, in my design it is a take-away coffee cup however someone else with a different action would choose a different image that would make their work completely different and separate from mine.