I have been quite stuck these past few weeks when it has come to producing a third element for my campaign. The brief explains that for my campaign must include:
* An A2 poster in colour with text and image.
* An A2 poster in black and white with text only.
* A third element of your choice, suitable for reaching you target audience.
My target audience is the demographic at Ravensbourne and so with Ravensbourne being an art, design and media college, I thought that it would maybe be the right thing to do if I produced an interactive element to my campaign. I thought that if my posters are going to be quite serious portrayals of how my action can be helped, that it might be a good idea to make the third element somewhat comedic. I also thought about it having a slightly different approach for my action.
I thought about going in the direction of healthy eating. If I showed my audience that they can make their food at home really easily, they might do it rather than doing the alternative which is over packaged and individually packaged shop/restaurant bought lunches which contributes to the masses of waste that is killing us.
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